A huge dose of glitter, power & attitude.
Ida Sjöstedt gave us real girl power this year. By mixing girly oversized bows, pony tails, pink dresses and princess tiaras with disco glitter, crop tops and embroidered see-through pieces she created a very versatile and extravagant collection to say the least. This is a collection you cannot not have an opinion about – it makes you think, which is quite refreshing.
We got to see the classic white lace dresses à la Sjöstedt at the end of the show but the interesting part happened before that, when almost the only thing recognizable of Sjöstedt’s previous designs was the fine emroidery on thin garments. The runway was dominated by pretty princesses with glittery high heels and a huge dose of attitude. Spaghetti straps, backpacks and bare bellies brings back the 90’s vibes to today’s fashion scene.
The show itself had a fast tempo. The models walked at a fast pace to a mix of female artists, and the audience had a hard time trying to snap non-blurry photos with their iPhones and iPads. Sjöstedt managed to surprise her audience look after look and the name of the collection pretty much says it all. The girls wearing this collection on the streets next season will definitely be ”queens of f*cking everything”.
Photo by Kristian Löveborg
Tags: fashion week, fashion week stockholm, Ida Sjöstedt
Nanna is an aspirant Swedish speaking Finn from Helsinki, who is currently based in Stockholm. She studies journalism and fashion, speaks four languages and loves to learn. Her passions are all things sartorial, writing, photography and travelling. She also appreciates interior design, architecture, arts and books. With a love for the minimalistic Scandi style she takes life one day at a time, and is almost always found with a smile on her face.
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