Unfair Fashion Show at Roskilde Festival

 

This is the third fashion show we’ve been to, thrown by Unfair Fashion.

Fashion Show at Roskilde Festival

Fashion Show, Roskilde Festival, unfair,

Unfair Fashion is an initiative established to provide upcoming Nordic fashion designers with a creative and encouraging platform. Their message and motivation is simple: Fashion should be produced with a clear conscience.

Nordic design talents helped festival guests create a sustainable festival wardrobe.

Unfair Fashion at Roskilde Festival 2014 was an experiment showcasing sustainable design in a new context. Unfair Fashion invited nine upcoming Nordic designers to take part in a weeklong event that brings in users and industry to take part in dialogues around sustainable fashion initiatives. They invited the audience to explore the festival as a channel to test how sustainable design can be carried out.

When this year´s Roskilde Festival opened it was possible for the guests to visit Unfair Fashion’s design lab and attend several epic activities that brings the end users closer to the processes and possibilities of how clothes are made and consumed.

With help and guidance from the nine designers, festival guests could design their own custom-made festival outfits made from recycled materials donated by the Roskilde Festival.

siffnordicstylmagasin

(Awesome suit made by the Danish designer SIFF from recycled materials donated by the Roskilde Festival)

Nordic Style Magazine met:

MANERKAI (SE), MINKA TOETH (DK), Hunkøn X Hankøn (DK), HI ON LIFE x Olivia thomasdotter (SE), SADELO (DK), Isabella Idberg (SE), Nordvest (DK), 15//12 (DK) and SIFF (DK)

Fashion Show, Roskilde Festival, unfair,

Fashion Show, Roskilde Festival, unfair,

Photo: Hildur María

Fashion Show, Roskilde Festival, unfair,

Photo: Hildur María

Fashion Show, Roskilde Festival, unfair,

 

Roskilde_fest

Fashion Show, Roskilde Festival, unfair, Photo: Hildur María

Fashion Show, Roskilde Festival, unfair,

Photo: Hildur María

Fashion Show, Roskilde Festival, unfair,

Photo: Hildur María

Fashion Show, Roskilde Festival, unfair,

Photo: Hildur María

Fashion Show, Roskilde Festival, unfair,

Photo: Hildur María

Fashion Show, Roskilde Festival, unfair,

Photo: Hildur María

Fashion Show, Roskilde Festival, unfair,

Photo: Hildur María

Why only attend fashion shows at fashion weeks. Great design deserves to be acknowledged and seen anywhere, anytime. The models are casted from the festival audience.