Swedish Street Style in New York City

Spring has finally arrived across the globe. Even in the exciting city of New York. I decided to grab my camera and hit the streets looking for some great street style. Fortunately for me I ran into a Swedish fashion bloke in Soho. We got to share a few words on fashion and I took some snaps of him.

Swedish Street style New York Nordic Style Magazine

Hi! Who are you?

My name is Mattias, 22 years old, originally from Stockholm but I live in New York now for a few months. Studying english at EC NY. Before I came here I worked as a salesman for the fashion retailer Brothers, in Sweden.

How would you describe your style?

Minimalistic, but I also try to add some edge to it. I’m very into black and midnight blue at the moment.

Swedish Street style New York Nordic Style Magazine

How important is fashion to you?

Very important, it allows me to express myself in the way I look. I’m very sensible and I think that shows in the way I dress. Let’s say it like this, I think I’ve never picked my clothes randomly. If we would count our hours in front of the mirror I would probably have one million more than the general public. 

Wow, then it must mean a great deal to you that your outfits look the best. What inspires you when deciding what to wear or what to buy?

I hate rules so I’m inspired by people who don’t give a fuck about them. I’m keen on music so that’s a thing that inspires me A LOT, at the moment I’m very fond of a French technoproducer called Gesaffelstein and I also love Lykke Li. I guess I like dark and melancholic vibes and that also shows in the colors I usually wear.

Swedish Street style New York Nordic Style Magazine

Do you have any favourite brands?

If I had to choose one brand to wear for the rest of my life, it would be Givenchy. But I also love Acne, in my opinion they’re on a different level compared to other Swedish brands. I follow a few special brands but in the end it’s not about the brand, it’s about the vision you’ve created in your head of what you want to look like and then the brand doesn’t really matter.

Do you think Swedish fashion stands a chance on the global market?

Yep, I think that Swedish fashion is developing all the time and with brands like H&M, Acne and BLK DNM I’m sure that even the smaller brands can see that it’s possible to succeed.
Swedish fashion usually stands for minimalism and that makes it pretty hard to stand a out in a crowd. Therefore designers should dare more and take more risks when it comes to the creative process. It’s all about the vibe, you need your own vibe in order to succeed big time.

Swedish Street style New York Nordic Style Magazine

So tell me, why did you choose New York?

The pulse of this city, it just never stops and it beats fast! Either you’re successful or you give the impression  of being successful. You get inspired to do things.

Do you have any NYC tips?

The music scene is great, so don’t forget to check out if your favorite artist is performing while you’re here. Also, try to make time to explore Uptown, especially if you want to escape the neon lights for a while. If you’re a tourist it’s easy to get stuck Downtown.

Swedish Street style New York Nordic Style Magazine

Swedish Street style New York Nordic Style Magazine

Mattias is wearing an all Swedish outfit made up by a t-shirt from H&M, leather jacket from BLK DNM, trousers from COS, shoes from Tiger of Sweden and shades from Acne Studios. What it proves is that fashion from Sweden is awe-inspiring. His styling is relaxed, contemporary and bold, a perfect match for the New York scenery as well as any of our Nordic cities.

Swedish Street style New York Nordic Style Magazine

All photos by Jonas Eriksson – Nordic Style Magazine

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“Swedish Street Style in New York City”