FRENN, a fresh approach to Nordic tailoring

Created out of a desire to craft pieces people would cherish, FRENN is the collaborative project between industry professionals Antti Laitinen and Jarkko Kallio. With “equal parts tradition and twist” placed on every garment FRENN manufactures, the label sets out to utilise premium materials while delivering individuality and comfort for the urban working man.

“Fashion is made by the person wearing it” state Laitinen and Kallio. For Spring/Summer 2014 the pair combine their talents to tell stories about cities near the sea, like Helsinki, where the clothing is designed. Entitled “Aquatic” the collection consists of versatile, functional and easy to combine garments in bold outdoor colours of aqua blue, forest green and burning orange.

With a newly released webshop, FRENN and its fresh approach to Nordic tailoring has just become more accessible.

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