Danish menswear is definitely on the rise in the international scene.
Success of local heroes Wood Wood, Han Kjøbenhavn and Norse Projects have gotten attention in the international market. Kristina Søndergaard has been a designer for Norse Projects and Wood Wood and continues to build on this success with her recent collection from the up and coming label Brand8. Established in 2009, the label is synonymous with the Scandinavian ethos of quality, functionality and simplicity.
This collection was shot in a South-West Copenhagen housing complex, which provides the perfect backdrop for Brand8, who aspire to create comfortable clothing for the active urban dweller. Søndergaard includes a diverse range of easy to wear garments including sweats, woven track pants, oversize tees, heavy knits, wool bombers and technical outerwear with every piece being as versatile as the next.
Taking inspiration from people making an impact on local society through the mediums of music, sport and art, Brand8 intends to give back to those that motivate them, by engaging in local activities and supporting people aiming to do good in the streets. Every year Brand8 teams up with a local Not For Profit Organisation to donate funds and means meant to enable people to move their lives in a positive direction. What a beautiful ideology!
Below is a sneak peak of their AW 14 collection entitled CITY SURFACES which pays homage to inner city inhabitants of the Danish capital, Copenhagen.
Tags: Brand8, copenhagen, danish, Danish fashion, Scandinavian fashion, Scandinavian Menswear
Hailing from the west coast of New Zealand, Kelsey now resides in Oslo, Norway. His appreciation for functional well–made garments was gained during his time living in Japan and he loves the clean lines and minimalistic approach that Nordic designers have towards menswear. Kelsey is currently studying his Master's Degree in Scandinavia Consumer Culture and one day aims to open his own retail store.
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