Stockholm Fashion Week – J.Lindeberg ss14

The silhouettes of fine branches and leaves at the backdrop and the up-scaled beetle print on the first sweater to enter the runway reveals the inspiration for J.Lindebergs ss14 collection.  An inspiration from nature that Jessy Heuvelink, head designer, describes as “The empowering looks of the small creatures magnified in a giant perspective and nature’s never ending genius to create functionality.” Especially insects has played a major role in the creation of this collection where shiny metallics cover hats, shoes and bags. Just like the protective shell of a beetle.

The women’s wear plays on the contrast of soft and hard, of sharp tailoring and flowing materials. The look is truly contemporary  with leather biker jackets and skin tight leather trousers, items that might have been edgy a couple of years ago but almost counts as wardrobe basics today.  The metallic accessories and unexpected beetle prints gives a little edge to a very modern and elegant but a bit safe collection.

The J.Lindeberg man is dressed in narrow tailored suits, typical for the brand. If the woman takes on the shape and surface of an insect, there are some looks where the man takes on the role as a curious boy scout, ready to explore the wilderness. Shorts and blazer in earthy green makes the look. But there is also the more classic well-dressed well-groomed “Ivy legue” kind of man with navy blazer, white narrow trousers and Italian leather brogues. As well as his rougher brother in a double breasted blazer and utility bags and backpacks in military style.

J.Lindeberg was founded in 1996 and the collections consist of tailoring and fashion, golf and ski for both men and women. The brand is one of the larger players on the Swedish fashion scene and the fashion collections have been presented at the international fashion weeks in New York, Beijing, London, Milan and Stockholm. The connection to the world of sports is strong and the sportswear collections are worn by some of the world’s best athletes. J.Lindeberg is sold in more than 35 countries, with close to 100 J.Lindeberg stores, and 35 J.Lindeberg shop-in-shops. As you might expect from a company of this size the presentation at beautiful Berns in Stockholm is professionally executed and the reading material is extensive – the collection is presented in a thick journal printed on heavy matte paper.

Overall it is a well defined and consolidated collection and presentation for men and women who are, or aspire to be, affluent, well put together, sophisticated and sporty.

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Photos: Kristian Löveborg www.mbfw.se

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