Copenhagen Fashion Week – WHIITE SS14

As we all know, WHIITE represents the pure minimalism of what Scandinavian design stands for. The WHIITE SS14 collection is entitled “Sail away with me” and from the entrance to the fashion show you stepped into the world of the sea, listening to the waves and the gentle rocking of the boat. The entire atmosphere made you want to be sailing on your boat having a cold drink and enjoying the summer breeze that smoothly touches your skin. In these moments you just wish and dream that this could last forever.

The design philosophy of the design manager, Frederikke Hviid, is the challenge of creating the feeling of sensuality and attractiveness within her target group with her simplistic, yet timeless womenswear designs. In her collection presented in the City Hall of Copenhagen, the designer created a collection in the summer colors with a very Scandinavian look, but with interesting prints and fabric details. Some color combinations like dark orange and grey or yellow and blue caught the eye of the audience immediately at the runway.

So, do no hesitate to pick your favorites and prepare for the next summer.

Check out the NordicStyle favorites from the WHIITE SS14 runway show:

WHIITE SS14

WHIITE SS14

WHIITE SS14

WHIITE SS14

WHIITE SS14

WHIITE SS14

WHIITE SS14

WHIITE SS14

WHIITE SS14

WHIITE SS14

WHIITE SS14

WHIITE SS14

Photo credit: Copenhagen Fashion Week

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