The Icelandic photographer Íris Björk lives and studies in London. She shoot the fashion editorial Wildflower in the Summer issue of Nordic Style Magazine. I asked her a few questions about her and her editorial.
How would you describe your style?
My style is quite colourful, with texture, expressive but still realistic.
What does fashion photography mean to you?
It is my passion and I love working with new creatives and interesting faces.
Tell us a little bit about your current exhibition and education?
My work is currently exhibited in the London College of Fashion graduate exhibition as I am graduating from FdA (foundation degree) in Fashion Styling and Photography. However I am not graduated yet as I am going to do a topup year to turn my study into a BA(honors) degree. If you are in London please go and have a look, it is open until Monday 1st of July from 12:00-19:00 daily at the London Newcastle Project Space, 28 Redchurch Street, London. E1 7DP ( nearest station Shoreditch High Street Station )
Íris Björk by her work at the LCF graduate exhibition.
Can you tell us about the editorial? What was the theme and inspiration for the photo shoot?
The editorial was inspired by the wild flowers that grow everywhere without anyone planting them, and how even they are often unwanted they are still beautiful. I took a walk in my neighbourhood in London and picked some flowers I liked, took them home with me and photographed them. The day after I set up a backdrop in my backyard and shot the editorial on a 24 year old film camera that my dad used to own. After developing and scanning in the images I spent some time decorating the images with the flowers I had previously shot and photographed.
What are some things you do to push your creativity?
Sometimes it is very good to take a day off and really try not to “get inspired” because then it seems like all the good ideas are right in front of you. I also think it is very important to keep an open mind when shooting because sometimes the circumstances change and it is very good to be able to use them as an opportunity to create something different.
Where do you get your inspiration from?
I am very interested in all sorts of people, and different characters around me every day. I am also very interested in the human body and I have started to seek a lot of my inspiration from modern and contemporary dance. Although I tend to seek inspiration from different places for different shoots in the end it all comes down to how you modify and decorate the body with fashion, hair and makeup to tell the story you want to tell each time.
Photographer: Íris Björk
Styling: Sunna Þorsteinsdóttir
Hair and Make-up: Margrét Magnúsdóttir
Model: Britt Brockhurst / Elite London
Assistant: Viktor Breki Óskarsson
See more photos from the editorial in Nordic Style Magazine Summer issue here.
Íris Björk maintains a blog called Curious and to see more of her work check out her Online Portfolio.
Tags: fashion editorial, Íris Björk
Gerður Guðrún Árnadóttir is a fashion blogger and art lover. Born and raised in the enchanting country side of Iceland but its when she moved to Reykjavik for her education she got a taste for fashion and art. Finished BA in Art History from University of Iceland in 2011 then moved to London to take her MA in Art History with Photography at Birkbeck University of London. For the last six years she has maintained her online scrapbook 'White Raven' (gerdur9.blogspot.com).
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