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5 Black Essentials For a Complete Scandinavian Summer Look

It is definitely not the end of summer, yet that doesn’t stop Scandinavians from wearing their favourite colour. The people from up north are known for their minimalistic style, but also for their never-ending use of the colour black. No matter what style you are going for the black essentials will always help you complete your Scandi-look. With the pre-autumn collections already in stores you probably want to upgrade your

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Editorial – Sunkissed

The multi-talented Martina Axtelius, surprised us yet again when she sent these photos. You may know her as the stylist behind many of our successful editorials, such as Underground, Street Light and New Horizons, and the photographer of many of my outfit shots. In ‘Sunkissed’, however, she grabbed gorgeous Yasmina, a camera and chased the sun to capture this divine mini-editorial. Photography: Martina Axtelius Model: Yasmina

Kygo Life is Coming!

We have a really cool update from Norway, Kyrre Gørrvell-Dahl a.k.a. Kygo is launching his first clothing collection from his own lifestyle brand Kygo Life. Mark your calendar, the new collection drops August 17 and if it is as cool as his music we are in for a treat. Kygo wants to bring his philosophy from music to fashion, a youthful lifestyle brand for men and women. “My goal is to make things

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Editorial – Tennis n’ Roses

Approximately 50 million people across the globe play tennis. And playing tennis, or any sport for that matter, can get you really sweaty and out of breath. One could argue that the purpose of the sport is to beat your opponent, however, there is more to sport than winning. Which is what Norwegian photographer Kamilla Musland wanted to portray in her editorial “Tennis n’ Roses”. By adding roses she gave tennis another dimension,

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